Websites provide a “worldwide window” into a company, says the Houston Chronicle. The last thing you want to do is let this window get filmed over with grime, right? Regular maintenance keeps your website fresh and engaging, so take the time to keep it polished and shiny, and keep stale appearance and irrelevant content at bay. If you’re looking to lure in new customers and retain the ones you have — and who doesn’t? — you need to maintain your search engine rankings and keep up with your site’s overall value. If readers don’t like what they see, information is outdated or they can’t easily navigate your site, they will simply move on. Here are some tips on how to keep your website from going stale and growing mold.
Part of your website is designed to sell products or services, sure. But the other part — perhaps even more important — is having relevant information. If you’ve ever visited a website that had months-old notices, events and articles on it, you know that feeling you get of visiting a site that’s been abandoned. Why should you stick around when the information has no relevance to what you’re searching for? Update seasonal hours, add in new upcoming events, keep your blog current and refresh contact information as needed. Employ a cutting-edge content management web designer to ensure your site stays fresh, appealing, current, flexible and easy to navigate. This leads us to our next step: updating the appearance of your site.
Update the Layout and Graphics
Websites that look the same tend to get boring. Your readers will notice if, month after month and year after year, the layout, text and graphics placement are all too predictable. Midhudson News advises making sure your site accurately reflects what your company is all about and that it’s visitor friendly, with a “less is more” mentality when it comes to graphics and text. Stay on top of the latest design details and trends to grab the attention of anyone passing by.
With so many people viewing websites on their tablets and phones, it’s crucial to incorporate solid mobile website design to maintain function and usability over all mediums. Having a responsive web design (RWD) plan helps your customer base grow with you and allows for a convenient fluidity that is crucial in a society that is constantly on the go, says the Huffington Post.
Keeping your website up to date is imperative if you want to retain your customer base and attract new users. Neglecting this huge portion of your business can have negative effects. The designers at Direct Axis can help you update your website with all the latest design trends and keep customers coming back to your website. At Direct Axis, your website redesign will immediately let your customers know what it is your business does as well as compel visitors to take action.