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A Blog Post About Blogging

A blog is a great tool for turning a static website into a dynamic one and potentially increasing its overall SEO value. Make sure to place quality over quantity. Some businesses make the mistake of publishing a lot of posts without having anything significant to say. Publish high-quality content that offers value to your readers … read more

Update Your Website On the Go

If you have a WordPress site, you can manage it from anywhere with the WordPress mobile app. It can be used to create and edit posts and pages, moderate comments and to upload media. The mobile app provides an immediate solution for showcasing your business’ services. Use your phone or tablet to take a photo … read more

Integrate Your Marketing Solution with Your WordPress Website

If you’re using an online marketing company, like Constant Contact or Mail Chimp, you can easily integrate it with your website, giving your audience a very accessible way to sign up for your newsletter or promotions. Your website may already have a contact form. A contact form provides a great way for your audience to … read more

Slide Show: 5 Compelling Tips to Design College Brochures for Powerful Marketing

In order for your marketing efforts to be successful, it is important to work with a plethora of mediums. While internet marketing on its own is a useful resource to attract new customers to your college, it is most effective when used in conjunction with a strategic print marketing campaign. However, direct marketing is no … read more

What Your Font Says About Your Brand

When you select a font, there’s an absolute guarantee that you mainly did so based on its aesthetic value. However, there’s also a major psychological effect that goes with such a selection. The font you choose determines how your audience—intended or coincidental—views your brand. Thus, it is important to know the basic font classifications, and … read more

Infographic: Direct Mail v. Email Marketing Statistics

With the emergence of new technologies, many people have been led to believe that direct mail is a thing of the past, especially when compared to its more technological advanced counterpart, E-Mail. However, when it comes to business marketing direct mail has been found to outperform E-Mail marketing efforts where it matter most, response rates. … read more

Why Every Business Needs CMS Web Development

When starting a business, one of the first and most important aspects is the company’s website. Usually it is easy to just hire a designer or freelancer off of Craigslist because it is cheaper and most times, hassle free. But what happens when the designer is not available when something goes wrong or worse, your … read more

The Importance of Web Design for Small Businesses

For small businesses, standing out has always been one of the most difficult obstacles to overcome. However in recent years the internet has proven to be a powerful ally to small businesses, giving them the same direct-access opportunities of their big time competitors while evening the playing field. With 60% of all retail sales expected … read more

3 Reasons Why Your Print Marketing Campaign Is Failing

How often do you audit your marketing campaign? A print marketing campaign needs to have the right elements for it to work effectively. A problem that many companies run into is that their print marketing efforts show very little ROI. Why aren’t customers responding to your print marketing efforts? Perhaps it is the brochure design … read more

10 Steps to a Successful Fundraiser

There are several fun and interesting ways to help boost your fundraiser campaigns. A successful fundraising campaign is more than a way to acquire donations for your organization, but it also improves your brand authority. Many organizations and events are completely reliant on the success of their fundraising campaign, so we suggest using these tips to help … read more