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Use Personalized Postcards for Test Marketing or to Boost Readership

Postcards are the most efficient and direct method available to reach prospects in the world of print. Amazing amounts of personalization can be used to keep readers attention and simple tests can be developed to test your market.

Postcards are also much lower in cost than other direct mail marketing vehicles. Check out our samples below to see how to use postcards for your marketing purposes. Allow us to create a postcard mailing for you – call today.


Postcard Example

Highly Personalized Postcards

Recipients can’t resist reading something that includes their name

The image on the left shows the front and back of a highly personalized postcard for a higher education client. Mailed to prospective students, each receives a postcard that invites them to meet school representatives. The postcard provides unique information specific to each prospective student. Several areas are personalized – the name, city name, hotel with address, and the date.

Also included is a QR Code for instant access to a web page specific to the offer.

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Postcard Example

Test your Offer with 2 Unique Postcards to Similar Audiences

Use these postcards to answer basic questions about response

If you’re not sure what your prospects will respond to – create a simple test to find out! The postcards shown are both selling the same service at the same price, but they look entirely different and the copy is different too.

When mailed to homogeneous audiences at the same time, you can measure the responses from each postcard to decide on the best way to approach the target audience. Postcard tests like these can be run in quantities as little as 1,000 per test offer.

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Postcard Example

Design-oriented Postcard Sample

Grand opening of a store? Use a postcard

Clean graphics are used to communicate the message and entice visitors to your location.

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Postcard Example

Reminder Cards for Appointments

Designed to insure that recipients will give a second look

If you constatly have to send out reminders to your clients, send them a postcard they’ll notice. Quality design makes the difference – and makes you memorable.

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Postcard Example

College Postcard Sample

Need to breakdown a difficult process into easy steps?

Give recipeints a checklist. Make it easy, provide several simple steps and send it via postcard!

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