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Nonprofit Direct Mail Examples

Are you looking for new ways to insure that your direct mail campaigns get higher returns and more buzz? Engage our serves to create a campaign that compels your constituency to take notice and donate. Below are many examples of nonprofit direct mail campaigns we’ve created.

Our nonprofit direct mail services:

  • We brainstorm your options and create concepts to fit your needs.
  • We develop budgets based on quantities, lists and known response rates.
  • We develop warm and fuzzy graphics that prospective donors respond to – they can’t resist.
  • We organize your lists and donor attributes into categories that make sense and which are geared to increase response.
  • We work as an agency to find the best printer and lettershop to handle your job.
  • We create efficient campaigns that save valuable assets.


Animal Friends Nonprofit Brochure

Letter Packages in Large Envelopes

Animal Friends’ Holiday Mailer

Donor campaigns rely on well-told stories that demonstrate the value of the nonprofit organization. Readers become donors when a the story creates an emotional attachment. In the example shown, Animal Friends tells how they rescued a starving and abused dog, then brought her back to health and a happy new life in an adopting home.

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Neighbors Nonprofit Brochure

Magazine Design

World Neighbors Donor Relations Magazine

We recreated the look and size of World Neighbors’ fundraising magazine. The magazine lets donors and prospects know about the difference they make in the lives of women and children in poverty. Through donations, World Neighbors helps poor nations build drinkable water solutions, develop farmland and raise healthy farm animals.

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Womens Edge Nonprofit Brochure

Greeting Card-styled Donor Campaign

Women Thrive Worldwide

A nonprofit agency located in Washington, DC, hired us to design the mailer shown left. Graphics depict an old-world look and support the copy visually. Funds acquired form donors are used to aid women in poverty by helping them become responsible for themselves.

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Elgin Nonprofit Brochure

Annual Mailer Letter Example

Egin Academy – Raising Money to Support their Private School

Several versions of a fundraising letter were used in a multi-segmented campaign. Each recipient of a letter received a version that was specific to them. Variables included donor levels, relationship to the student, alumni status and others.

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brac Nonprofit Brochure

2-Way Test Example

Try 2 mailers to find the answer to your donor needs

One of the most successful mailers, based on their very low overhead cost, BRAC USA hired us to create a 2-way test mailer. We split a supplied list into 2 like-type segments and mailed uniquely designed mailers to each segment. One segment included an emotional appeal, the other reported impressive statistics on the successful business of fundraising.

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Davis & Elkins College Nonprofit Brochure

An Annual Report to Donors

Giving a Competitive Edge

If you need to inform donors about how their money was used, choose a report-styled catalog mailer. Highlight the important advances, new initiatives and ways donors’ money made a difference in the lives of individuals. Bring the stories to life with bold images and testimonials.

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Shades Nonprofit Brochure

Self-Mailer Example

A Guide to Skin Cancer Detection

Who says you have to hide in the dark to avoid skin cancer? This guide tells users how to use sun screen and how to identify and detect early skin cancers.

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Animal Friends Nonprofit Brochure

Direct Mail Brochure Mailers

Cats, Dogs and Bunnys

Brochures allow your nonprofit to tell a story that wouldn’t otherwise be included in your letter copy. The brochure sets the mood of your campaign through line-art images, photos, graphs and charts. Since brochures can also have many panels, die cuts and full color, they are more versatile and add interest to direct mail packages which contain only letters.

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Davis & Elkins College Nonprofit Brochure

A College Alumni Donor Example

Multiple Components for Many Messages

Several components were used in this example. Each component focused on a unique area of the college and a specific area of need. Full color was used to enhance the overall look of the campaign.

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WVU Nonprofit Brochure

Event Invitation Example

West Virginia University’s Capital Campaign Kick-off Mailer

If you have an event, make it stand out by communicating it with an aggressively designed invitation. Using quality designers to make your ideas come to life sets the tone for your event. In contrast, if you accept just any design, your event will lack interest and will actually act as a hurdle to convincing your prospects to come to your event.

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Waynesburg Nonprofit Brochure

Limited Budget Fundraising Example

Low Cost, High Impact

Use limited colors if you have a limited budget. Some donors like to know that you are only spending minimal amounts to attract their donations, so limited colors can work to your advantage. The fundraising mailer shown left is printed in 2 colors, instead of full color, but it still feels very rich. The designer’s use of large lettering in headlines and backgrounds highlights the close-up images of students.

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Animal Friends Nonprofit Brochure

Silly, Fun, Mailer Example

Cute Stuff Conquers All

Here’s an example where being fun and cute tugs at the heart-strings of the recipient. The lettering on this mailer combines line art and a hand-written style that ties images to content.

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Northland Nonprofit Brochure

Anniversary Fundraising Example

Use an Anniversary-themed Mailer to Attract Donations

This is another direct mail campaign that uses just 2 colors, but looks great. Simply stated, the primary reason it looks so good is that it was created by a designer with talent. Ideas can be killed by poor designers. Hire us to insure that you’ll receive the best looking nonprofit package.

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