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Direct Mail Examples and Campaigns
Thoughtful. Engaging. Response-driven.
If you dream of creating direct mail campaigns that represent your business so well that the recipients of your mailings can’t help but respond, call us. Our professional writers and graphic designers will present your message, your product or your mission in a way that compels people to take action.
We’ll make a difference in your returns. By understanding your target audience, we craft messages that engage and we design graphics that demand attention.
Use direct mail to raise money, promote new products, increase sales and/or drive prospects to your website. From postcards with QR codes to multi-component mailers, we create direct mail pieces that spark the interest of the recipient. We create:
- business-to business direct mail
- business-to-consumer direct mail
- fund-raising mailers
- associations and alumni mailers
- event promotions
Take a look at our samples of direct mail through this page. And call us to talk about your campaign!
Full-Color Mailers with Loving Messages
Donor acquisition mailer
The donor campaign shown was developed for Animal Friends. The design was created to embody the loving relationship between animals and their owners. Included in a full-color outer envelope was a letter with a tear-off reply, a full color brochure and a reply envelope.
Women’s Edge Coalition Fundraiser
For non-profits, the goal is bringing in the dollars and elevating awareness. The example direct mail package shown includes a letter with tear-off response device, large outer envelope and postcards that the recipient can use to help spread the word.
The campaign was created efficiently to keep costs low and to get it into the mail stream as quickly as possible.
SEE International – Give the Gift of Sight Fundraising Campaign
The sample direct mail fundraising example shown used an invitation style to warm-up the recipient. It’s an eye-catching piece, directed precisely at the target audience. It’s warm quality and beautiful design insist that you read on and donate now.
Email and Mail Campaign Combinations
BRAC Mother’s Day Donor Campaign
Combining direct mail marketing with email marketing lifts response rates and moves donors to web-based donations. People respond in different ways – some want to receive mail, some want to go online. Give your donor base multiple ways to communicate with you and you’ll find them giving more, and more often.
The sample shown includes a mailer on the left and personalized, web-based emails in the center and right.
Direct Response Mailers
Nonprofit Letter Package Example
Great things happen when you mail a package with a story that tugs at your heart. Readers just can’t stop when copy pulls them in and grabs their emotions. Every paragraph, every word, every image draws them closer and closer to writing a check or going online to donate.
Postcards are Simple. But so Effective.
With graphics that are impossible to ignore and low cost production, postcards could be the answer to your desire for increased sales. The postcards pictured are 6 x 11" – large, visible, noticeable. And they mail at the lowest bulk mail rates.
Fast production for times when you need your message out quickly, postcards are efficient and deliver your message immediately – no wasted messages that never get opened.
Pittsburgh Technical Institute Student Acquisition Mailer
Need more room for your message than you can fit on a postcard? Use a multi-panel self-mailer. An effective solution for budget constraints, self-mailers will inform your prospective students/buyers/consumers/ and move them to the next step in your selling process. The example mailer shown uses a vibrant color palette and imagery that interests the audience.
Personalized, Variable-information Postcards
People respond to seeing their name. When combined with other variable information, people respond even better. With today’s printing techniques, every person on your mail list will get a postcard that is directed to them and only them. The personalization creates a one-on-one relationship that lets your recipients know you care about them as an individual.
Sensational Box Mailers
The Mailer that cannot be Ignored!
Opening rate = 100%.
When you have an exciting announcement, major new product or high-value service, choose a box mailer. Response rates for these types of direct mailings will keep your sales force busy writing orders.
Free Gift Packages
Make a Fortune with Free Gifts
Free gifts that arrive as a surprise create intense interest. When followed-up with phone marketing, you’ll result in a winning campaign that’ll make the toughest sales manager smile. The example direct mail package shown was the highest income-generator ever produced for the window manufacturer.
Invitation Box Mailers
"Step Into the Ring With InfoSage"
For an Event that No One Wants to Miss
Create ridiculous interest and buzz by sending an invitation in a box. Your entire event will be uplifted from the first impression that recipients get when they receive a boxed invitation. The excitement will add to the attendees willingness to be sold, donate or take action for your cause.
We’ll provide a quote for web or print projects, just give us a few details and we’ll get back to you within 24 hours. Thanks!