Like other sectors of technology, web design is ever-evolving—from year to year. 2014 is no different, with the average content management web designer either contributing to the latest trends or watching out for the ones to implement. Here are some of the top web design trends and design elements to pay attention to in 2014:
Responsive layout—the ability of web pages to adapt to the screen dimensions of any type of electronic gadget—began making waves a few years ago. This year, however, it has become the most critical web design trend. With the rising popularity of smartphones, tablet PCs, and other mobile devices, web designers have focused on fitting the most essential elements of a website on screens smaller than that of a desktop PC. Thus, set websites are fast becoming history; more businesses want websites that can look as good on a desktop system as on, say, an iPhone or iPad, without sacrificing functionality and aesthetics. Indeed, the ease of responsive design helps in giving websites a better Google ranking.
Credit Microsoft with starting the trend with the Start screen of its Windows 8 operating system. Web designers have since adopted this type of graphics interface, which displays programs and dynamically updated content on a grid of tiles. The grid-style layout is especially useful for condensing thumbnail images or text updates on newspaper or magazine websites, thus making it easy for people to read. Also, it maximizes the use of web pages, as opposed to the spaces left by a more chronological, streamlined format.
Flattened design elements are fast becoming very popular with web designers thanks to their lack of complexity. For starters, flat design uses more white space, while removing clutter. Thus, designers are actually using less to achieve more with their work. Also, using flat design gives websites a simpler, less complicated design; it comes off as more modern than those with 3D-focused elements.
For years, images had been secondary to text in web design and search engine optimization. However, with faster Internet speeds, it is becoming easier to load images. Consequently, the availability of high-quality images has grown considerably. Websites look better than even before with great pictures, and they have become integral in the improvement of a website’s online visibility.
DIVERSITY IN TYPOGRAPHY
No longer are web designers limited to age-old fonts like Arial, Times New Roman, Georgia, and Helvetica. Although 2014 did not mark the year that new entries in typography arrived, it is the year that they achieved mainstream status. Chief among them are Google Web Fonts, which include Open Sans, Ubuntu, and PT Serif, and are available at affordable prices. People are no longer enticed by the traditional fonts; they tend to find newer typography fresher and more attractive.
To bring your website up to date with the latest trends or expert advice on how to cater to your target audience with your website, please contact Direct Axis.